Want to perform at your best when it matters most?

Welcome to the game-changing approach of Mindset College…

Start Performing Better now >>>


Dave has helped me improve my world ranking from 465, to my highest of 128, in 18 months."

-Arvind Parmar Davis Cup, British #3, with wins over Carlos Moya, Alberto Costa and Cedric Pioline

Wish you could hit your fastest serve of the match when you’re break point down?


Need to be able to beat your nerves in a crucial tie breaker?


Want a cutting edge and proven approach that will help you win in any discipline?


David Sammel can help you master the mental game…

ATP Tour Coach David Sammel will be the first to tell you that the game of tennis is 20% physical and 80% mental.


How does Nadal always battle harder when he’s behind?

What stops Djokovic getting nervous and switching off when he races into an early lead? They’ve already mastered the mental side of the game, and now you can too! 


You can even take these lessons and apply them to dozens of other sports and conquer the field there too!


Master the mind and everything else follows

Thanks to more than 20 hours of focused video content, you’ll be able to turn your mind into your biggest on-court weapon. Perfect when you want to ensure nothing is left to chance as you push harder than ever before to improve your game



LEARN performance changing techniques


What is in it for you?

Here’s just a few of the unique resources you’ll have instant access to when you join Mindset College

 Add Mental Skills Coaching and Training to your toolkit, which will improve your performance on and off the course


 Private Facebook Group with access to coaches and pro athletes 


 Downloadable Worksheets that allow you to focus on what you’ve learned


 6 LIVE Webinars every year where you can hear more unique insights


 Mobile App so you can work through your training anywhere you like  

 FREE Bestselling Book, ‘Locker Room Power’ written by David Sammel

A rock solid mindset means a rock solid performance 


Success in Tennis is all about finding ways to handle and overcome nerves, and the same goes for whatever level you’re competing at right now too. Just imagine being able to train your mind so that when it’s time, you can always: 


  Perform at 100% without feeling the weight of the moment 

  Minimise Errors by believing in yourself when it matters most  

  Consolidate Gains by making sure you don’t switch off

Introducing Mindset College

Your mindset will set you free

By building a rock solid mindset from the ground up, you give yourself permission to perform at your very best, no matter what. It could be a new surface, intimidating opponent or a must-win semi final. You’ll finally be able to play with freedom and attacking flair because your mind will be fully aligned with your game


Module 1 - Success - Mastering the little things

  • Master the Little Things and learn to trust yourself on the court




Module 2 - Vision & Purpose

  • Develop a Vision so you can see how to overcome setbacks



Module 3 - The Art of Competing

  • Master Competing by training your mind to overcome fear



Module 4 - The Communication Map

  • The Communication Map shows you the way how effective communication is less about talking and more about listening.



Module 5 - Change Management

  • Use Change Management to transform the way you think and play



Module 6 - The Power of Awareness

  • Develop Awareness and only focus on what truly matters



Module 7 - Positive Conflict

  • Utilise Positive Conflict and use it to identify areas for improvement



Module 8 - Building a Legacy

  • Build a Legacy you can be proud of from the moment you start

Ready for a rock solid mindset?

Added Bonus

Monthly 90 min Q & A Sessions with David

Once you have completed each module you get a 90 min group session with David Sammel discussing particular situations, problems and solutions.


Check out what our growing community of players have to say


Too late for my singles but made my doubles career and the last two years of singles a lot more interesting and fun. I needed you out of college. I can’t help but wonder what might have been.

-Wes Moodie, 2005 Wimbledon Doubles Champion and world #54


"I hope I can emulate other players who have worked with Dave. He has high standards, but still makes learning fun."

-Justin Layne, British top 10 


"Dave, together with Jez Green (physical trainer), has given me a clarity of mind and a game-plan that is simple but effective. It is easy to learn from and be around Dave."

-Martin Lee, Davis Cup, British #3, ATP #93 in the world.

David Sammel



I was, born in Johannesburg, South Africa. I work as a world prominent tennis coach and accredited Association of Tennis Professionals (ATP) Tour Coach, earning their highest coaching award in 2016

Over the years, many of my athletes have gone on to represent their countries internationally, including four Olympians.

My book, Locker Room Power, was a number one best-seller and helped support many athletes get the edge over their competition, and it is that book that ultimately led me to create this course.

I specialise in providing inspirational and pragmatic recommendations on how to develop mental strength, a winning attitude and how to be successful in any competitive environment. This programme washas been designed to support my fellow coaches after interviewing hundreds of my peers and colleagues, realising there was a significant skills gap in coaches being able to support their player’s mental game and well-being.

This course has transformed the careers of my clients, and now you and yours can experience the same success.

I have coached sixteen players to represent their countries in Olympics, the Davis Cup and Federation Cup. Currently three players coached by David represent their countries, Marcus Daniell, Liam Broady and Anna Smith.

Frequently Asked Questions

The price is $789

This is a special price for PREMIER TENNIS Players

you get it for $350 and NOT $789 


  • Private Facebook Group with access to coaches and pro athletes 
  • Downloadable Worksheets that allow you to focus on what you’ve learned
  • 6 LIVE Webinars every year where you can hear more unique insights
  • Mobile App so you can work through your training anywhere you like 
  • FREE Bestselling Book, ‘Locker Room Power’ written by David Sammel
Wait.. There is more...
  • You will have a 90 minute Q & A session with David Sammel, where he will answer all your questions


GET your Mindset Skills Here

100% money back guarantee.



We guarantee if you apply yourself and finish the course you will have more success with your performance on the court than ever before. However, if you’re not satisfied, we guarantee your money back with no questions asked within 14 days of purchase.


Want to perform at your optimum?



Mindset College is waiting for you…


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