If you're not good at plan A get better at plan A.

Hi, I'm David Sammel

Founder of Mindset College

This is my Story

I was, born in Johannesburg, South Africa. I work as a world prominent tennis coach and accredited Association of Tennis Professionals (ATP) Tour Coach, earning their highest coaching award in 2016. I have coached dozens of athletes to represent their countries internationally, including four Olympians.

I have authored several publications, including the best-selling book Locker Room Power. I specialize in providing inspirational and pragmatic recommendations on how to develop mental strength, a winning attitude and how to be successful in any competitive environment. My programmes are tailor-made to fit each client’s needs.